I am Joseph Caldwell, CEO of Consolidated Assurance, co-host of the Sales Wolves Podcast, and The Subjugator of Change. This is usually where I would welcome you to my page, and while many would agree that’s polite, for the sake of purpose – it’s misleading. I’m glad you’re here, however I want to make it very clear that you are not here for the sole purpose of getting to know me – you’re here for you. The purpose of this page and the essence of why I am The Subjugator of Change is to welcome you to, well...change. Your presence here is not an arrival but an invitation to a transition. Personal change and self awareness are the most powerful tools we have in transforming our world at both internal depths and external heights. I am The Subjugator of Change, delivering raw, authentic, and applicable truth that brings freedom to a world of mentally castrated giants. Accept this dually as my invitation and warning.

As the CEO of Consolidated Assurance, I’m able to be an incredible provider for my family, but that was the farthest from the truth prior to 2006. Feeding 6 mouths on a $30,000 salary was rarely feasible and never fun. Our bank account was drained by expenses and I was full of excuses. I was fired from nearly every job I’d ever had. Paralleling the underlining motivation of most rags to riches stories, I had enough of never having enough. This began my personal journey towards being honest and authentic with myself first (self awareness), ultimately resulting in success with my family, friends, and work. It wasn't until I took on my personal responsibility to be the subjugator of change in my own life, that I could make a lasting difference in my surroundings. The simple truth is that nothing changes until we do. My life was barren only because my mind was also. I had to make change my slave because the alternative was to live victimized, putridly average, or the ultimate price – in regret.

What I’ve learned is that if you want a life even an inch north of where it is now, you have to be relentless in making change submit to your authority...and then never let-up. It will kick, scream, bite, and be extremely uncomfortable, but greater is the price of regret. Keeping this at the forefront of my mind is the bone marrow of why I succeed today. The content on this website is designed for individuals who are done contemplating and are ready to wage a savagely unyielding war on personal change. For those committed to that, I’m committed to delivering valuable tools for change free of charge, because it’s the right thing to do. All that I ask for in return is that if my content helps you, please share it with someone you care about – because it’s the right thing to do.

I'm glad you're here. Welcome to change.